4-Month Case Study: Concrete Lifting Website Rebuild (Kansas)
By: Josh Fulfer
Estimated Read Time: 6 Minutes
If you’re spending money on marketing right now — Google Ads, Facebook, vendor leads, referrals — here’s the truth:
Your website is either helping you close more jobs… or it’s quietly costing you money.
Because marketing doesn’t automatically create leads.
Marketing creates attention.
And your website turns that attention into:
- trust
- calls
- booked jobs
This case study is a perfect example.
We rebuilt a concrete lifting website in the competitive Wichita, Kansas market for an established company that had been around for about 8 years.
They had real experience.
They had recognizable work.
They had strong reviews and a solid reputation.
But online?
That reputation wasn’t being communicated clearly — to buyers or to Google and AI tools.
So while the business was strong in real life… the website was not doing its job.
Why This Case Study Matters
This business didn’t have a “bad website.”
It actually looked fine and was better than most we see.
But it had the same problem we see all the time in the concrete lifting space:
It was built by someone who didn’t understand how concrete lifting buyers think.
So it was missing the things that drive growth in 2026:
- Traffic (visibility for the right searches)
- Trust (proof + clarity that turns visitors into callers)
And that’s the core of everything:
Traffic + Trust.
You can’t win without both.
The Baseline (Before)
We recorded baseline rankings on September 9th.
They had a couple rankings in Wichita… but visibility was limited.
And they weren’t showing up the way they should in surrounding areas.
That meant:
- they were missing calls from nearby towns
- they weren’t expanding reach outside the core market
- they weren’t capturing the “problem searches” that drive the best leads
They were also running Google Ads — which made the website weakness even more expensive.
Because when you pay for clicks… and your site doesn’t convert… your cost per lead goes up fast.
What We Built (This Is the Real Difference)
We didn’t try to “tweak” the old site.
We rebuilt the entire foundation the LevelRight way:
a real lead generation asset — not a brochure.
Total site build: 54 pages
And every page was built around two things:
- what homeowners actually search for
- what homeowners need to see to feel confident calling
That means we added:
- trust-building proof blocks (photos, credibility markers, clear explanations)
- pages for every concrete problem area (driveways, sidewalks, patios, pool decks, garage floors, etc.)
- buyer-focused language and FAQs (the questions people ask before they call)
- city landing pages (done the right way) to expand visibility outside Wichita
This is the system we’ve developed after 10+ years marketing for concrete lifters.
We’re not guessing. We’re installing a proven system built specifically for this industry.
The Behind-The-Scenes Upgrades (That Most Contractors Never Think About)
In addition to the new 54-page structure and proof-heavy content, we also included the technical upgrades that help with:
- indexing speed
- Google clarity
- AI visibility
- conversion reliability
Here’s what that included:
- Sitemap submission (helps Google index the full site faster)
- Schema markup on every page (helps Google + AI understand content and display richer search results)
- Hidden captcha protection (cuts down spam messages)
- Lead database (stores all form submissions in the backend so no leads get lost)
- Speed optimization (loading under 1 second)
- Uptime monitoring + automated backups (protects the asset)
- Featured images (improves click-through rates from search)
This is what separates a “website project” from a marketing asset that performs.
The Result (4 Months Later)
After launch, rankings started climbing almost immediately.
And now, 4 months later:
- they’re sitting #1 in a variety of surrounding towns
- visibility expanded dramatically across their service area
- the site is driving significantly more business
But here’s the most important result of all:
They reported a 17% increase in calls after just 3 weeks!
And it continued climbing.
No boost.
No monthly SEO package.
Just a properly built concrete lifting website foundation.
Why This Pays Off Fast (Especially If You’re Running Ads)
This is where most contractors have the lightbulb moment.
If you’re spending even a few thousand dollars per month on ads… the website matters even more than you think.
Because if a properly built website improves your conversion rate by even 10% to 25%:
- your cost per lead drops
- your lead quality improves
- your ROI goes up
- your marketing budget stretches further
So not only does the website help with organic traffic…
It also makes every other marketing channel work better.
That’s why these sites pay for themselves quickly.
What This Means for Concrete Lifters
If you’re a concrete lifting contractor reading this, here’s the takeaway:
It’s not enough to be good at the work.
In today’s market, you have to be clear online.
You have to show proof.
You have to answer the questions buyers are already asking.
And you have to build a foundation that Google and AI tools can understand and trust.
Because in 2026…
the companies with the strongest website foundation will get recommended more.
Final Thought
This Wichita case study is what we expect when we take a solid concrete lifting company… and finally match their online presence to the quality of their real-world work.
Traffic + trust.
That’s the formula.
If you want results like this in your market, it starts with the same thing every time:
a website built like an asset — not a brochure — designed to rank on Google AND AI search… and designed to convert visitors into callers.
You Lift Slabs. We Lift Your Visibility.
