By: Josh Fulfer
Estimated Read Time: 7 Minutes

Most concrete lifting websites don’t need a total rebuild. They just need a few key tweaks to turn traffic into actual leads. You can spend thousands on ads—but if your website doesn’t convert, that traffic is wasted. These five fixes are fast, simple, and proven to drive more phone calls, form submissions, and booked jobs. Let’s dig in.

Fix #1: Show Real Photos from Real Jobs (and Real People)

Trust starts with what people can see. When homeowners visit your site, they’re asking themselves: “Do I believe this company knows what they’re doing?” Real photos make a powerful first impression. They build instant credibility and help people picture you on their property doing the work.

• Skip the stock images. Use real photos from actual jobs you’ve done—before and afters, action shots, or finished results.
• Show yourself and your crew in branded shirts or safety gear.
• Include pictures of your foam gun, hoses, stringline setup, or crack sealing tools.
• Use captions like “Driveway lifting in Joliet” or “Pool deck leveling near Madison” to boost local SEO.
• Pro tip: Keep a shared photo album in Google Drive so your whole crew can upload from the job site.

For more tips, check out our guide on How to Take Better Job Photos.

Fix #2: Put Your Phone Number and CTA at the Top

Don’t bury the lead. If someone’s ready to call you, your contact info should be right at the top of every page—especially on mobile. It’s one of the easiest changes to make and one of the most overlooked.

• Place your phone number in the top your site—large and tappable.
• Use a sticky header so the number stays visible as they scroll.
• Add a bright “Request a Quote” button that links to your form or booking page.
• Use active language like “Get a Free Estimate” instead of just “Contact.”

This small fix creates a clear path for action, reducing friction for every visitor.

Fix #3: Use Customer Language (Not Contractor Jargon)

You might say “poly foam void fill”—but your customers say “my garage is sinking.” If your website only uses industry terms, you’re missing the words people actually search for on Google and AI tools like ChatGPT. Speak their language, and your visibility and conversions go up fast.

• Use terms like:
  • “Sunken walkway repair”
  • “Driveway leveling”
  • “Garage floor crack repair”
  • “Pool deck sinking fix”
• Include commercial and municipal terms like:
  • “Warehouse floor leveling”
  • “Void fill under slabs”
  • “Loading dock lifting”
• Avoid overusing phrases like “polyurethane injection” unless you explain what it means in plain English.

Want a deeper breakdown? Read Why Most Concrete Lifting Companies Only Market Half Their Services.

Fix #4: Fix Your Homepage Headline

Your homepage headline is prime real estate. Don’t waste it on vague slogans like “Raising Expectations” or “Built on Integrity.” Your headline should immediately tell visitors what you do, who you serve, and what problem you solve.

• Bad headline: “We Level With You”
• Better: “Concrete Lifting & Void Fill for Homes and Businesses in Des Moines”
• Include your city or region for SEO.
• Make sure it speaks to your most common jobs—driveways, sidewalks, patios, etc.

Think of your headline like a billboard. It should pass the 3-second test: “Do I know what this company does and why it matters?”

Fix #5: Add Trust Elements Across the Site

People want to feel safe hiring you. They want to know you’re insured, experienced, and backed by real results. That trust doesn’t just come from what you say—it comes from what you show.

• Display review badges or embed real Google reviews on key pages.
• Add logos of vendors or training programs (HMI, NCFI, etc.).
• Use a warranty badges to highlight that customers are protected.
• Mention how long you’ve been in business, what areas you serve, and what equipment you use.
• Have a clear About Us page with your story and background.

Trust is built in layers. These simple additions make you feel real—and that’s what people hire.

Final Thoughts: Don’t Wait—Start With One Fix Today

You don’t always need a brand-new website to get better results. You just need to dial in the right elements that build trust, answer questions, and guide people to take action. Start with one of these fixes today—like swapping your homepage headline or uploading new photos—and see how it impacts your calls and leads.

And if you want help making these changes or want us to review your current website, reach out here. We specialize in concrete lifting—and we know what converts.

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Other articles you might find helpful:

• What to Say on the Phone to Win More Concrete Lifting Jobs
• Why Most Concrete Lifting Companies Only Market Half Their Services
• How We Lift Concrete