Concrete Leveling SEO 101: Leveraging Customer-Friendly Language

By: Josh Fulfer
Read Time: 5 minutes

Over the years we’ve looked at hundreds of local concrete lifting websites, and we regularly see one major shortfall on most concrete raising websites… The websites don’t include the actual words that potential customers are looking for. 

So why is this important?

Well if your website doesn’t include the actual words that people are looking for, it’s not likely they’ll find you on Google when they search for your services. For instance, we see lots of guys have “Concrete Lifting” as the main way they describe their business. So on their website they fail to use synonyms that potential customers use… like “concrete leveling” or “concrete raising”. People looking for poly foam raising may even type in “mudjacking” because they don’t know the difference. They may also search for things like “how to raise a sinking driveway” and other questions that describe the exact problem they need fixed.  Without those words, they’re missing potential business.

Instead, by creating website content that includes all these different words, when people type those things into Google, Google notices that your website discusses those exact words, and they match the user search query with your website. 

Your website might look amazing – have great info, cool graphics, maybe even some nice time-lapse videos showing how you lift concrete. That is all great for people who have already found you or your website. But by adding in written content that includes all the types of words and questions that people use to describe concrete lifting or their problems, you have a far greater chance of reaching more people and selling more jobs.

So how can you work in these types of terms? Here are some simple ideas:

Create sections of your website that discuss the different applications. For instance, if you’re focusing on residential work, you can create content for things like driveways, walkways, steps, patios, etc. Then write a blurb for each, and then mix up the terminology that you include.  If you do commercial work, write sections about it and the types of setting you fix, like “parking lots”, “warehouses”, etc.

“Frequently Asked Questions” sections or pages are also a great way to do this. For instance a question about “What is the difference between polyurethane concrete raising and mudjacking?” allows you to not only answer people’s questions, but also work in terms like “mudjacking” and “raising” in the process. So win win. 

If you want to take things even further and really build out a website that is a huge asset to your business, we’d recommend creating dedicated web pages for each of the problem areas you fix. Whether it’s pool decks, warehouse floors, seawalls, etc… By having dedicated pages for each problem area, you’re much more likely to show up atop Google when people search for those things. Plus from a consumer perspective, you’re seen as much more of an authority and people are more likely to call you when they see that you know how to fix the exact issue they need repaired.  So not only do you get more people to your website, you also convert a higher percentage. Again, win win. 

What about locations?

Just as people search for things like “concrete lifting companies near me” they also search for locations… like “concrete leveling Milwaukee”, or “St Louis mudjacking”. The same idea applies here. When Google sees the exact cities or areas that people are searching for on your website… Guess what, you’re a match.. But without those cities listed on your website, you guessed it, Google probably isn’t going to show your website – and you’re not getting that job.The good news is that this is an easy fix. Just create a section on your home page or throughout your website that lists the cities you serve. Quick tip – you can use a tool like this which gives you a list of cities within a defined area you choose: https://www.freemaptools.com/find-cities-and-towns-inside-radius.htm. Then just take that list and add the list to your website.

So what are some words we should consider adding into your website?

To get you started, below is a list of categories that you’ll want to consider weaving into your website. Of course there are endless variations, and each businesses is different, but this should give you a good starting point of the types of words you can add into your website to reach more customers.