Before You Dive into Advanced Marketing—Master the Fundamentals

By: Josh Fulfer
Estimated Read Time: 4 Minutes

Free marketing for poly jacking companiesEveryone Wants More Leads—But Are You Ready for Them?

If you’re running a concrete lifting company, I already know one thing: you want more leads.
That’s why you’re here. That’s why most guys reach out to us.

And yeah—we build websites, run SEO, rank you in Google, all of it. We can absolutely help get the phone ringing.

But here’s the truth nobody wants to say out loud:
If your business isn’t dialed in on the fundamentals, all that marketing is just pouring gas on a messy fire.

You Want to Look Professional? Start Acting Like It.

Here’s what “marketing” actually means when you’re a local service business:

  • Answer your phone (or have someone who does)
  • Show up when you say you will
  • Look the part—clean, sharp, put together
  • Speak clearly, respectfully, and confidently
  • Provide a good experience whether you close the deal or not

You can have the best rig, the most beautiful website, even a great logo. But if you show up 20 minutes late in a wrinkled hoodie and mumble your way through an estimate, you’re DONE.

Real Marketing Starts Before Anyone Googles You

Marketing isn’t just your website. It’s how people feel when they interact with you.
It’s the text they send their neighbor after you leave.
It’s the review they don’t write because you didn’t give them a reason to.

Here’s what wins in this business:

✅ Showing up 5 minutes early

✅ Smiling, introducing yourself, shaking hands

✅ Wearing a branded polo or clean crew shirt

✅ Explaining your service in a way they actually understand

✅ Leaving the property cleaner than when you arrived

None of that costs money. But it will make you thousands over time.

Be the Contractor They Brag About

When people hire you, they’re not just paying for foam. They’re paying for certainty.

  • They want to know you’ll show up.
  • They want to feel like they made a good decision.
  • They want their spouse to say, “Wow, that guy was great.”
  • They want to be the neighbor who says, “Oh yeah, I’ve got a guy if you’re having that problem.”

That doesn’t come from your price.
It comes from your presence.

Basic-Marketing-Tips

This Goes for Your Crew Too

If you’ve got employees, your brand is only as good as the worst guy in the truck.
So if one of your guys shows up shirtless, vaping, and avoiding eye contact—that’s your marketing now.

Set a standard. Teach them how to talk to customers.
Give them clean shirts. Show them what pride in your work looks like.

It’s not about being fancy. It’s about being trustworthy.

Final Thoughts

Before you drop money on Google Ads…
Before you start pumping out city landing pages…
Before you pay for leads or launch some big SEO campaign…

Ask yourself this:
Would you hire you?

If the answer isn’t a hard yes, fix the fundamentals. That’s where long-term success starts.
And once you’ve got the foundation solid—that’s when it’s time to scale.

When you’re ready, we’re here.
At LevelRight Marketing, we help concrete lifters win—online and offline.
But we’ll always tell you the truth.
Because we care more about your results than the sale.

Want to grow your concrete lifting business the right way?
Contact LevelRight Marketing and let’s talk.