Why I’m All In on Mudjacking—Even If You’re Lifting with Poly

By: Josh Fulfer
Estimated Read Time: 4 Minutes

Let’s clear something up.

If you’re in the poly foam game, you’re still in the mudjacking business.

I don’t care if you’re using high-density foam, cutting-edge rigs, or the cleanest hoses on the market—your customers don’t know the difference.

They’re not searching for “polyurethane concrete lifting.”
They’re not reading white papers on injection depth or reaction times.
They’re just staring at their sunken sidewalk thinking:

“I need someone to fix this. What’s that called again? Mudjacking?”

“But I don’t do mudjacking…”

Neither do I. But I still market for it—heavily.

Because here’s what matters:
People know the word mudjacking. They don’t know polyjacking, foam lifting, or even concrete raising unless they’ve already done a ton of research.

That word—mudjacking—is what they search.
So if you don’t have it on your website… if you’re not bidding on it in Google Ads… if you’re avoiding it because “that’s not what we do”… guess what?

• You’re missing jobs.
• You’re missing leads.
• You’re leaving easy money on the table.

Real Talk: “Mudjacking” Has Made Me Six Figures

Not kidding. The word “mudjacking” has added six figures to my pocket.

Just because I used the term in:

• My websites
• My landing pages
• My city pages
• My Google Ads
• My SEO strategy
• My client’s sites

I show up when people search it.
I get the click. I get the call.
Then we educate and convert.

They don’t care what we call it.
They care if it works.
They care if it’s fast, clean, and affordable.

So call it whatever you want behind the scenes. But on the front end?

Speak the language your customers are using.

“But Isn’t That Dishonest?”

Nope. Not if you’re transparent once you get the lead.

You’re not pretending to pump mud. You’re not bait-and-switching.

You’re simply using a word they already understand—then educating them when the time is right.

Here’s what I say:
“Actually we use high-density polyurethane foam—it’s a cleaner, more advanced version of what mudjacking used to be. We don’t drill big holes or make a mess like the old-school approach.”

Now they’ve learned something and they already trust you.

If You Want More Jobs This Season, Do This:

✅ Put the word “mudjacking” on your website (homepage, footer, FAQs, city pages)

✅ Write a blog post or service page like “Mudjacking vs Polyurethane Foam: What’s the Difference?”

✅ Bid on “mudjacking” terms in your Google Ads campaigns

✅ Include “mudjacking” in your photo alt text, metadata, and reviews if possible

✅ Don’t get cute—get visible

Want More Insight Like This?

If you’re just getting started, make sure you check out our guide:
What New Concrete Lifting Companies Need to Know.

It walks you through the mindset, messaging, and marketing moves that help new lifters win fast.

Final Thoughts

Don’t get caught up in industry pride.
The customer doesn’t care if it’s poly, mud, magic dust, or unicorn glue.
They care about the outcome.

You’re in the concrete lifting business. But you’re also in the mudjacking business.
Because that’s what people call it. That’s what they search. That’s what they ask about.

If you embrace that—not fight it—you’ll win.
More traffic. More jobs. More money. Simple as that.

Want help getting your site ranked for “mudjacking” terms—even if you only use foam?
Contact LevelRight Marketing and let’s get you in front of the customers who are already searching.