By: Josh Fulfer
Estimated Read Time: 4 Minutes

If you’re running Facebook Ads for your concrete lifting business, here’s a wake-up call:

All it takes is one troll comment to tank your ad’s performance—and damage your brand.

We recently caught a real-life example with one of our clients. They were running a solid ad. Great photo. Strong headline. Leads were starting to come in.

And then—boom. Some random hater starts spamming the ad… multiple times… with a photo of literal 💩 being thrown at a wall. Seriously.

If we hadn’t been actively monitoring it, that garbage would’ve sat there at the top of the comment thread, making the entire ad look like a joke.

Facebook Doesn’t Care. But You Should.

Here’s the thing: Facebook’s algorithm often pushes high-engagement comments to the top—even if it’s negative, offensive, or flat-out false.

If someone comments something dumb, angry, or off-topic… and others like it or reply to it… Facebook sees it as “popular.”

Which means when a potential customer sees your ad, the first thing they notice might be:

• Spam
• Hate
• Or just low-effort trolling

That’s the first impression they get of your business. Not your headline. Not your value. Just some internet trash stuck to your ad.

What You Should Do Instead

If you’re running Facebook ads (or posting organically), you have to treat your page like a storefront. Here’s how:

• ✅ Check your ad comments at least weekly.
  Better yet, daily. Negative engagement can compound fast.
• ✅ Hide or delete troll comments and spam.
  Don’t give haters a voice on your brand’s dime.
• ✅ Respond to real customer questions.
  Show you’re active, helpful, and real. This actually improves your ad’s performance and builds trust.

What’s at Stake?

If you ignore this, your brand could come across as:

• Unprofessional
• Untrustworthy
• Or completely unaware

Facebook ads are not just about what you say—they’re about what the public sees.

And if that public narrative includes off-topic nonsense or industry haters, it can ruin your results—even if your ad itself is perfect.

How We Help Our Clients Avoid This

At LevelRight Marketing, we actively manage and monitor our clients’ Facebook ad comments and page engagement. It’s part of how we protect their reputation and maximize lead quality.

Because it’s not just about running an ad. It’s about managing the perception of your brand—every day, in real-time.

Want More Facebook Tips?

how to run smart, cost-effective Facebook ads for concrete lifting businesses.

Final Thoughts

Facebook ads are one of the best tools we have as concrete lifters. But they only work if you protect your presence.

Think of your ad like a jobsite: would you let someone smear garbage across your customer’s driveway while you’re lifting it?

Of course not. So don’t let it happen online either.

Check your comments. Clean up your brand. And if you need help—
Need help with Facebook marketing? Contact LevelRight Marketing and we’ll keep your ads clean, your leads flowing, and your reputation rock solid.