By: Josh Fulfer
Estimated Read Time: 5 Minutes

Let’s be honest for a second.

If your concrete lifting business isn’t where you want it to be right now, it’s probably not because of your foam, your website, your truck, or your competition.

It’s because you haven’t fully committed yet.

I’m not talking about hours worked. Most guys I know are grinding. They’re not lazy—they’re just scattered.

One week it’s Facebook ads. Next week it’s postcards. The week after that they’re thinking about starting a second business or partnering with a friend who “knows a guy.”

The problem isn’t effort—it’s direction.

The Real Problem: Inconsistent Focus

I’ve worked with dozens of lifting businesses. And I can tell you the #1 difference between guys who grow and guys who spin their wheels:

The ones who grow pick a lane, stay focused, and build every day—even when it’s uncomfortable.

You can’t build momentum if you’re always second-guessing your next move or changing your strategy every 2 weeks.

You Don’t Need 10 New Tactics

You need 3 things:

✅ A steady flow of qualified leads
✅ A system to follow up, quote, and close
✅ A solid reputation that compounds over time

That’s it. Not 10 new tools. Not 5 software subscriptions. Not a fancy sales funnel.

Just consistent action toward one goal: Build the business you set out to build. The one that gives you time, margin, and freedom for your family.

Why This Matters

I know what it’s like to feel overwhelmed. When I left my corporate job with a 6-month-old baby and a wife who was still teaching, I didn’t have a fallback plan.

I had to make it work. And that meant cutting out distractions and doing the unsexy things every day—calls, follow-ups, content, reviews, sales calls, and more.

One year of that changed everything.

You’re One Year Away From a Different Life

Most guys are closer than they think. They’re just distracted. Pulled in too many directions. Waiting for motivation instead of creating systems.

If that’s you, here’s the truth:

✅ You don’t need to know everything to get started
✅ You don’t have to do it all perfectly
✅ You just need to stay in the game long enough to start winning

Keep showing up. Keep getting better. Stop chasing new ideas and start building one thing all the way through.

Final Thoughts

If you’re tired of being stuck—it’s time to focus.

Pick your market. Sharpen your message. Fix your website. Quote better. Build trust. Ask for reviews. Train your team. Improve your process.

And if you need help? Reach out to LevelRight. We don’t just do SEO and websites. We help lifters like you grow—on your terms, for the life you actually want.

Need a place to start? Read: Before You Dive into Advanced Marketing—Master the Fundamentals