By: Josh Fulfer
Estimated Read Time: 5 Minutes

I hear it all the time from concrete lifters:

“I need more leads.”
“I’m not showing up on Google.”
“We’re great at what we do—but people just don’t know about us.”

But most of the time, it’s not just a lead problem.

The truth is, most businesses are missing one—or more—of the big 3:

Marketing. Sales. Branding.

Get them working together, and your business becomes a machine. But if one of them is missing or broken? You stay stuck—no matter how good you are at lifting concrete.

Let’s Break It Down

Here’s how I explain it to my clients in the concrete space:

• Marketing = Visibility
  It’s how people find you in the first place. Google, Facebook, SEO, ads, door knocking, yard signs. Anything that gets eyeballs and awareness.
• Sales = Conversion
  This is what happens once they’ve found you. Are you answering the phone? Following up on quotes? Closing the job confidently?
• Branding = Trust
  It’s the reason they feel good choosing you over the next guy. Your reviews, website, warranty, clean truck, how you talk to them—it all builds (or breaks) trust.

Marketing Gets You Seen

This is the most obvious one, and it’s where most guys start.

You build a website. You buy a Google ad. You post on Facebook. Maybe you even do a little SEO.

But here’s the catch:

If your site isn’t converting, more traffic won’t help.
If your brand looks sketchy, people won’t call you.
If you don’t follow up, that lead is gone.

Marketing is step one. But it’s not the finish line.

Sales Turns Interest Into Income

Getting the phone to ring is great. But if you’re not answering? Or you send a quote and never follow up?

You’re leaving thousands of dollars on the table.

Sales doesn’t mean being pushy. It means:

✅ Being responsive
✅ Showing up on time
✅ Walking the customer through your process
✅ Explaining value (not just giving a price)
✅ Following up
✅ Asking for the job

Guys who get good at this close more jobs—at higher prices—because they lead with confidence and clarity.

Branding Makes You the No-Brainer Choice

Branding is what people say about you when you’re not in the room.

It’s not just your logo. It’s your online presence. Your tone. Your photos. Your reviews. Your professionalism.

Two lifters can quote the same driveway job at the same price.
One has 5-star reviews, a clean website, and a sharp truck.
The other looks like they might ghost halfway through the job.

Who do you think gets the job?

What Happens When You Nail All 3

Let’s say your Google rankings are solid. You’re running ads. That’s marketing—check.

When a lead comes in, you text back right away, give a clear quote, and follow up. That’s sales—check.

And your website has clean before/after photos, a BBB logo, a 10-year warranty badge, and great reviews. That’s branding—check.

Now you’re dangerous.

You’re not just visible. You’re trusted. And you’re closing jobs with ease—even at premium prices.

What Most Guys Are Missing

In my experience:

✅ New guys often struggle with branding—they look small or untrustworthy online
✅ Mid-size companies leak leads due to poor sales systems
✅ Big operations can get lazy on marketing and slowly fall off the map

No matter where you are, there’s usually one of these that needs work. And that’s the lever you can pull to unlock the next level of growth.

Final Thoughts

If you’re not getting leads—it could be a marketing issue.

If you’re getting leads but not closing—probably sales.

If you’re closing, but only on price—you might need better branding to earn trust and raise your value.

You don’t need to guess. Just look at the system—and fix what’s missing.

Need help aligning all 3?

Reach out to LevelRight Marketing. We specialize in helping concrete lifting businesses build visibility, trust, and conversions—without wasting time or money.