By: Josh Fulfer
Estimated Read Time: 7 Minutes

How Concrete Lifters Can Use Facebook Groups to Get Free Leads

Most concrete lifting companies are great at the work itself — but struggle with lead generation. You pay for Google ads, you pay for directories, you pay for postcards. But what if there was a free lead source sitting right inside your own town that you’re not tapping into?

That’s exactly what local Facebook Groups are — and if you use them right, they can bring in jobs all season long without costing you a dime.

What Are These Facebook Groups?

If you’re not familiar, Facebook Groups are community pages where local people share news, ask for referrals, and support local businesses. These aren’t your business pages — they’re private or public groups usually run by local residents, neighborhood associations, moms groups, or business networks.

Here are some examples of the types of group names you’ll see:

• [Your City] Buy/Sell/Trade
• [Your City] Community News
• [Your City] Moms Group
• [Your City] Business Promotions
• [Your Subdivision] HOA Group
• [Your County] Small Business Support

Every town has dozens of these. And they’re full of homeowners who live in your exact service area — constantly asking for service providers. Questions like:

• “Who can fix sunken concrete on my driveway?”
• “Looking for someone to repair my front steps.”
• “Best local contractor for uneven sidewalks?”

This is where your business needs to show up.

Where to Find These Groups

Simple: open Facebook, go to the search bar, and type in your city name. Try combinations like:

• “Brookfield WI Buy Sell”
• “Franklin Moms Group”
• “Waukesha Small Business Group”
• “Elm Grove Community”
• “HOA Neighborhood Group”

Apply to join several groups that cover your core service areas — especially the higher-end neighborhoods where people are most likely to hire concrete lifting services.

Why Facebook Groups Work So Well

Think about how most people hire contractors. They ask their friends and neighbors. Facebook Groups are basically word-of-mouth at scale. When someone posts a question and others tag or recommend you, you’re getting real personal referrals — not just cold ads.

Even better: most of your competitors aren’t doing this at all. Or if they are, they’re doing it inconsistently or poorly. That gives you a huge edge if you take it seriously.

Follow the Group Rules

Every group has its own rules about self-promotion. Some allow businesses to post freely. Others may only allow business posts on certain days of the week (often called “Promo Fridays” or “Small Biz Saturdays”). Read the rules carefully and follow them. If you break the rules, you’ll get booted from the group — and lose your opportunity to stay in front of people.

What to Post

This is where many contractors fall flat. Don’t just post a generic ad or coupon. Instead, post content that builds trust:

• Before and after job photos (follow our guide: How to Take Better Job Photos)
• Pictures of yourself / truck – builds trust when people see your face
• Short stories showing projects you’ve completed in their neighborhood
• Helpful tips about concrete maintenance or repair
• Replies to others looking for recommendations (“Happy to help — here’s some recent work we did nearby.”)

Keep your tone casual, friendly, and helpful. Don’t over-sell. Just show you’re active, local, and reliable. That’s what gets people to click, message you, and book estimates.

Use It to Stack Jobs Efficiently

Here’s a great trick: post that you’ll be in a certain neighborhood on a certain day. Something like:

“We’ll be working on a few driveways in XYZ Subdivision next Tuesday. If anyone else has sinking concrete they want looked at while we’re out there, happy to swing by and take a quick look while we’re in the area.”

That creates a sense of urgency and lets you stack multiple estimates (or even jobs) back-to-back in the same area, which boosts your efficiency and profit per day.

Pair This with Other Free Lead Tactics

Facebook Groups are just one of several free lead strategies that work great for concrete lifters. We’ve also written about how door-to-door estimating in high-end neighborhoods can land you excellent jobs without spending money on ads.

The bottom line: you don’t need a massive ad budget to stay busy. You just need to get active where your buyers already are.

Start Building Relationships, Not Just Leads

The more you show up in these groups — not just posting your work, but answering questions, giving advice, and commenting — the more people start to recognize your name and associate you with concrete lifting. Over time, you become the “go-to” person everyone recommends.

And as we always say here at LevelRight Marketing: it’s not about chasing the next lead — it’s about building real authority and trust so your business wins the long game. And so you Pump Up Your Profits! 💪