By Josh Fulfer
Read Time: 5 Minutes

What do a suburban mom, a warehouse manager, and an HOA board member have in common? They all need concrete lifting — but they care about very different things.

That’s why one of the smartest things you can do to grow your business is to understand your buyers. Not just where they live, but how they think. What they worry about. What they want to hear before they say “yes.”

Let’s break down a few real-world buyer personas to help you sell smarter and serve better.

1. The Suburban Mom Worried About Safety and Aesthetics

Let’s say she’s got kids running around and elderly parents visiting. That uneven slab on the walkway? It’s not just an eyesore—it’s a hazard.

✅ Focus your pitch on safety: “No more trip hazards for the kids or grandma.”

✅ Talk about speed: “We’ll be in and out in a few hours.”

✅ Highlight aesthetics: “We use small holes and match existing grout lines.”

✅ If you offer poly: “We use eco-friendly foam that’s safe for your family.”

Bottom line: She wants to protect her family, make her yard look good, and feel like a responsible homeowner.

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2. The Premium Buyer Who Cares About Curb Appeal

She’s got stamped decorative concrete and lives in a high-end neighborhood. To her, looks are everything—and she’s willing to pay more to preserve them.

✅ Emphasize precision: “We use a 3/8” drill bit and aim for grout lines only.”

✅ Sell the clean worksite: “No mess, no big trucks tearing up your lawn.”

✅ Reassure her about durability and visual finish.

✅ Don’t talk price—talk quality and peace of mind.

Bottom line: She’s buying trust, quality, and craftsmanship. Give her that confidence.

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3. The HOA or Property Manager Who Needs Bulk Work Done Fast

This isn’t about emotions—it’s about logistics. They need results, fast and affordable, with minimal back-and-forth.

✅ Pitch efficiency: “We can lift 15 spots around your property in a day with minimal disruption.”

✅ Provide clear estimates and timelines.

✅ Be responsive: “We’ll get you a quote within 24 hours.”

✅ If they’re comparing poly vs mud, speak to volume, budget, and longevity.

Bottom line: Save them time and make their job easier. They’ll call again.

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4. The Warehouse Manager Who’s Focused on Safety and Downtime

That uneven floor? It’s costing them money and slowing down forklifts. He needs it fixed fast—and without shutting down operations.

✅ Highlight your speed: “We’ll be in and out in hours, not days.”

✅ Explain ROI: “Lifting is 70% cheaper than replacing.”

✅ Show that you’ve done this before (photos, testimonials, etc.).

✅ Offer after-hours or weekend availability if possible.

Bottom line: Make him look good to his boss and keep things running. That’s what he needs to say yes.

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5. The Young Home Owners Who Are Just Trying to Be Responsible

They might have just bought their first home. They’ve never heard of concrete lifting. They don’t know who to trust.

✅ Educate: “Here’s how it works and why it beats replacement…”

✅ Be reassuring: “We’ve helped hundreds of families just like yours.”

✅ Offer photos, reviews, and warranty info.

✅ Make it easy to book online or via text.

Bottom line: They want to do the right thing and save money. Be the calm expert they can trust.

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Final Thought: Your Message Should Match the Market

Whether you’re bidding a municipal project or quoting a backyard sidewalk lift, how you communicate matters. When your message speaks directly to the concerns of each buyer, you stop sounding like a contractor—and start sounding like the solution they’ve been searching for.

Want help dialing in your messaging, building the right landing pages, or adding the right content?

That’s what we do every day at LevelRight Marketing. We help concrete lifters stand out, get found, and win more jobs. Pump up Your Profits 💪