Web Form Best Practices to Maximize Concrete Leveling Leads
By: Josh Fulfer
Read Time: 5 minutes
In the concrete leveling industry, the quality of your web form can significantly impact your sales conversion rates online. A well-designed web form not only captures essential information, but also reflects the efficiency and reliability of your services. Here are tips to enhance your web form and boost job sales:
1. Clarify Your Minimum Service Fee: Start by being upfront about your minimum service fee. This transparency helps filter out leads that aren’t a good fit from the get-go, ensuring that the inquiries you pursue are more likely to result in actual jobs. A note atop your form that says (Minimum job fee $900) goes a long way in keeping tire-kickers away. It also sets an expectation with prospects, making sales easier later on.
2. Embrace Form Simplicity: Keep your form simple and to the point. Request only essential details like name, contact information, and a brief description of the issue, along with any other pertinent info you need. A shorter form is less intimidating and encourages more potential customers to reach out.
3. Utilize Strategic Questions: Keeping forms short is great, but you can also incorporate questions that optimize your workflow, such as asking if an estimate visit can occur in the customer’s absence. Or, ‘What is the best time of day to schedule an estimate?”. This shows respect for the customer’s time and your initiative in streamlining the process.
4. Specify Service Inquiry Options: Enable customers to specify their service needs directly through the form, using a dropdown menu or checklist for options like crack repair or joint sealing. Tailoring your follow-up based on these details demonstrates attentiveness.
5. Activate Immediate Engagement with Autoresponders: Implement an auto-response email for each form submission, offering immediate acknowledgment. This could detail the next steps, expected response time, useful resources, or links to your social media, fostering early engagement. Your autoresponder message should also do more than just acknowledge receipt. Customize it to express immediate action and offer additional value, enhancing the initial customer experience. FYI, most website form tools have this type of autoresponder built in. So it is usually quite simple to setup.
6. Prioritize Quick Responses: Rapid follow-up to form submissions underscores your reliability and can help you stand out against the other concrete raising companies that potential customers are getting bids from. So strive for prompt follow up, ideally within 10 minutes, to impress and retain potential customers. To ensure quick handling, route form submissions to multiple team members’ emails, if applicable. This approach reduces response times, improving lead engagement and potential sales.
7. Opt for a Compact Form Design: Avoid overwhelming potential customers with full-width, extensive forms. Instead, a compact, simple layout is less daunting and visually appealing, making users more inclined to complete the form. And also be sure to check and test form on both mobile and desktop devices to make sure they look good and work on all devices.
8. Craft Effective Calls to Action (CTAs): Design your CTA to motivate action compellingly. Phrases like “Get Your Free Estimate” encourage form submission by emphasizing the value and urgency of your offer. This is definitely preferred to standard form buttons that say “Submit”.
9. Highlight Your Benefits: Adjacent to your form, detail the advantages of choosing your service – emphasize the non-invasive, fast, and clean nature of your concrete leveling work. Assuring potential clients of minimal disruption and immediate usability post-service can sway their decision in your favor.
10. Offer Other Ways to Contact You: Forms are great, but some people prefer a good old fashioned phone call, or texting. Adding your phone and/or text number atop your web form makes it easy for people to contact you any way they want. So give them the option, and make sure the numbers are clickable.
So there you have it. Implementing these web form optimization strategies ensures that every form submission is an opportunity maximized. The right balance of simplicity, transparency, and strategic questioning can significantly increase your concrete lifting job sales, reflecting your commitment to excellence and customer satisfaction. And lastly, remember that you don’t always have to have more website traffic to sell more jobs. You just need to convert a higher percentage of visitors into buyers – and that’s what these form optimization tips help achieve.
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If you have more questions or are wondering how we can help you reach more concrete leveling customers, have a look at our concrete raising marketing page here. Or shoot us a message. We work with tons of guys in this niche, so we always love chatting with fellow concrete lifters.
Josh Fulfer is a proven marketing expert with over a decade of experience helping family businesses within the concrete leveling industry. As the driving force behind LevelRight Marketing, Josh has dedicated himself to crafting digital success stories and marketing for concrete lifting companies, leveraging his deep understanding of local SEO, website design for concrete lifting, and his 10+ years of owning a concrete lifting business. His passion for helping businesses grow and his commitment to innovation make him a trusted partner for concrete leveling contractors looking to grow their online visibility and customer reach.
If you are an existing lifting business or just starting a concrete lifting business, we’d love to help you Pump Up Your Profits! 💪
