By: Josh Fulfer
Estimated Read Time: 5 Minutes

You’re not just selling foam.
You’re not just selling concrete leveling.

You’re selling trust. Confidence. Relief. A safer home. A better experience.

If you’re out here thinking the only way to win jobs is to be the cheapest guy in town—you’ve already lost. Competing on price alone is a race to the bottom, and there’s no prize for the guy who works the hardest for the least.

Instead, focus on perceived value.
Because in the eyes of the customer, perception is reality.

Customers Buy What They Feel, Not Just What You Say

Let’s be real—most homeowners don’t know the difference between polyurethane foam and mud slurry. They don’t care how your equipment works or what PSI you’re injecting at.

What they do care about is:

✅ Will this fix my problem?

✅ Will this guy show up on time?

✅ Is this company professional and legit?

✅ Will I regret hiring them?

That’s what they’re buying. Not “concrete leveling.”
They’re buying certainty. Convenience. Reputation.

So if you want to charge more and close more jobs, sell that.

Look the Part—Because Perception Is Reality

You could be the best lifter in town, but if your truck is filthy, your website looks like it was built in 2007, and your sales pitch is all over the place… customers will assume you’re second-rate.

Meanwhile, your competitor—who may not even do as clean of a job—has:

• A sharp logo
• A clean polo and branded rig
• Before/after pics that look pro
• 100+ five-star reviews
• A strong website and online presence

And guess what? They’re closing the job while you’re wondering why they’re charging $500 more and still landing it.

Perception isn’t fake—it’s a tool.
Use it to show people why you’re worth more.

Create Trust Before You Ever Show Up

Here’s how digital trust works in 2025:

✅ Customer testimonials show social proof—people trust people.

✅ Warranty badges (e.g. “10-Year Warranty”) reduce perceived risk.

✅ BBB logos or certifications build credibility—even if customers don’t fully understand them.

✅ A clean, modern website builds instant trust and authority.

✅ Photos, reviews, and location activity on Google Business show you’re active and local.

When a customer Googles you—or gets your quote and checks your site—they need to feel like they’re hiring the best.

Build a Package That Justifies Your Price

When you offer your service, don’t just throw out a number and hope for the best.

Sell the package. Sell the experience.

“Here’s what makes us different from the low-cost guys:

• We offer a 10-year transferable warranty
• We’re accredited with the BBB
• We show up on time, in uniform, and clean the job site
• We’ve done hundreds of jobs in your area
• You’ll get before/after photos and full documentation
• And most of all—we don’t cut corners”

Make it impossible for the customer to compare you to a guy on Craigslist with no reviews and no insurance.

Raise Your Prices—Raise Your Standards

You want to make real money in this business?

• Invest in your appearance
• Nail your online presence
• Offer more than just “a lift”
• Communicate clearly and consistently
• Overdeliver and document your wins

Then back it all up with a confident price—and stop apologizing for it.

When you show up like a pro, people expect to pay more.
And most of them are glad to—because they want to feel like they hired the best.

Final Thoughts

If you’re out there trying to win jobs by being the cheapest, you’ll stay stuck.

But if you build a brand that looks professional, communicates confidence, and delivers value—you’ll start attracting better clients who pay better prices.

You’re not just selling foam. You’re selling peace of mind.
So show up like the company people want to trust.
Look the part. Act the part. Charge accordingly.

Want help dialing in your website, Google presence, and brand so you can land more jobs at higher margins?
Contact LevelRight Marketing and let’s build something powerful.