By: Josh Fulfer
Estimated Read Time: 5 Minutes

Every now and then, a lead comes in that’s worth more than the job itself.

I’m talking about schools, churches, community centers, local business owners, or any respected voice in your town who people know, trust, and listen to.

When someone like that contacts you—it’s not just a job…
It’s leverage.

This Just Happened With One of Our Clients

We work with a great young family in the foam lifting game. They’re a year into their business, crushing it with their new website, and starting to get recognized in their area.

Then this lead comes in—listed as “Father”—and the job was next door to a Catholic church.

I told him immediately:

“That’s gold. Handle it with care. This is more than a slab—this is a gateway to an entire parish full of potential clients.”

Why Local Community Leaders = Massive Leverage

Here’s the deal: Certain people in your town have influence.

They might be pastors, school principals, police captains, small business owners, or a super-active HOA president.

When you get a chance to work with someone like that:

✅ You’re building trust by proxy

✅ You’re opening the door to dozens (or hundreds) of potential referrals

✅ You’re aligning your business with local respect and credibility

A quick check of Google Maps made it obvious it was Father’s house next to the local Catholic Church… $$$ 

How to Maximize the Opportunity

Don’t just treat it like any other job. Here’s how to play it smart:

1. Be generous. Offer a fair price—or even a discount if they mention budget constraints. Frame it as a way of giving back.
2. Deliver a 5-star experience. Overcommunicate. Be early. Be professional. This isn’t just about one lift—it’s about every single person they might talk to after.
3. Get a testimonial. Once the job is done, politely ask if they’d be willing to share a review. Even better—ask if you can use their name (with permission) and the job for a case study.
4. Turn it into content. Add a “Church & Religious Properties” or “Community Projects” page to your website. Post the photos on Google. Mention the job in your Facebook feed. Build out the story.
5. Stay top of mind. Drop off thank-you cards. Ask if you can put a flyer or business card in their lobby. Offer to sponsor a bulletin. Offer free inspections to other staff or members.

Leads Are Great. Local Influence is Better.

Our client messaged me later to say this job led to two more church jobs within weeks.

That’s how this game works.

It’s not always about Google Ads or keywords (though that helps too).
Sometimes it’s just about seeing the opportunity beyond the slab.

Want to Build a Business That Lasts?

Take care of people.
Show up like a pro.
Follow through.

Then leverage the story to earn more work from others who already trust them.

This is how you go from “just getting started” to becoming the go-to name in your area.

Final Thoughts

Every job matters. But some jobs—especially the ones connected to local voices—can carry 10x the value.

Handle those leads with intention. Build the relationship. Document the work. And use it to show your community that you’re not just good at lifting—you’re someone they can trust.

Need help turning your wins into real marketing assets?
Contact LevelRight Marketing and let’s build you a brand that works as hard as you do.