By: Josh Fulfer
Estimated Read Time: 6 Minutes

If you’re not taking photos and videos at every job, you’re missing out on one of the easiest ways to grow your business.

Most concrete lifting contractors already do great work—but very few document it consistently.

Photos and videos are free tools that work for you 24/7—on Google, on your website, in sales conversations, and even in team training.

Step 1: Build the Habit—Every Job, Every Time

Make this a non-negotiable:

✅ Snap a **before photo**
✅ Snap an **after photo** from the same angle
✅ Grab **1–2 in-progress shots** or a short 5-second video
✅ Bonus: take a **video walkthrough** after the lift to show results

Even if it’s not a sexy project, it builds your library—and your future customers want to see real work in real neighborhoods.

Step 2: Save & Organize It Properly

Start a simple Google Drive or Dropbox folder labeled by year/month/job address. Or sort them by problem area, such as Driveway/Pool Decks/Warehouse Floors, etc. That way you can pull them fast when needed.

Train your crew (or yourself) to upload job photos weekly. It’ll take 2 minutes, and it’s marketing gold forever.

Step 3: Add to Google Business Profile

Google rewards businesses that post fresh content with better ranking. Every time you upload new photos or short videos to your profile, it tells Google:

“We’re active. We’re local. We’re legit.”

✅ Post 3–5 photos a week
✅ Use location-based captions like “Sidewalk Leveling – Appleton, WI”
✅ Upload vertical or square video clips (under 30 seconds is great)

More photos = more views. And the right photos = more leads.

Step 4: Use Skitch to Highlight Before & Afters

Want to take it a step further? Use a free app like Skitch (by Evernote) to add arrows, notes, or callouts to your photos.

This works great for:

✅ Showing before/after differences
✅ Highlighting trip hazards
✅ Circling problem areas customers might miss
✅ Training new team members on what to look for

It makes your visuals more useful—and more professional.

Step 5: Use Photos & Video for More Than Marketing

This is the part most guys miss:

Photos and videos aren’t just for your website. They can help you:

🎯 Sell more jobs – Show the homeowner a similar project on your phone or iPad

🛠 Train your crew – Save a YouTube playlist or Dropbox link with past jobs for new hires

🧠 Educate potential customers – Use in blog posts, FAQs, or proposal documents

Every time you lift concrete, you should be capturing proof.

Step 6: Upload to YouTube (Even Short Clips)

Start a YouTube channel—even if you only have 3 videos. Upload short 10–30 second clips of:

✅ Foam injection in action
✅ Slabs being lifted
✅ Finished results
✅ Time-lapse from your phone

Use titles and descriptions like:
“Driveway Leveling – Grand Rapids, MI | Poly Foam Concrete Lifting”

This helps with SEO, adds legitimacy, and gives you content to share on social or email.

Final Thoughts

If you’re already doing great work, show it. And save it.

Your future self will thank you when:

✅ A homeowner asks for proof of similar work
✅ A new tech needs to understand what “level” means
✅ Your website needs content to rank in Google
✅ Your brand needs credibility fast

Photos and videos aren’t optional anymore—they’re assets.

And if you need help turning your work into a website that drives leads?

Reach out to LevelRight Marketing and we’ll help build you a site that converts browsers into buyers.