By: Josh Fulfer
Estimated Read Time: 5 Minutes

When you’re just starting to hit your stride with residential jobs, something big eventually happens…

You start getting calls from commercial clients.

Warehouses. Retail chains. Big box stores. Property management companies.

And if you’ve been doing good work, your phone will ring.

That’s exactly what happened to Nathan from American Concrete Repair—he started getting inbound leads for loading docks, warehouse slabs, and large commercial repair work from some well-known, recognizable brands.

And then the questions started rolling in:

• How do I talk to these commercial clients differently?
• How do I protect myself legally?
• How do I close these jobs with confidence and without giving away margin?

Here’s the advice I gave him—and what every concrete lifter should know if you want to move from homes to high-visibility commercial projects.

Know Your Worth—You’re Not Just “Fixing Concrete”

Nathan’s solution saves these companies thousands of dollars compared to concrete replacement.

• No demo
• No down time
• No lost inventory staging
• No days-long shut down of loading docks or internal operations

That’s real value. And when you position it right, you’re not just another contractor—they see you as a problem solver.

Don’t Let Commercial GCs Push Liability on You

Here’s what happened to Nathan:
The GC (general contractor) wanted to shift liability for all cracks—even existing ones—onto Nathan’s shoulders.

That’s a red flag. And it’s common.

My advice was simple: Don’t sign anything that makes you responsible for what you didn’t create.

Here’s how you protect yourself:

✅ Take “before” photos of everything

✅ Walk the site with the GC or owner before lifting

✅ Clearly state that your service is a lift—not a resurfacing or aesthetic fix

✅ Include language in your quote or invoice that excludes liability for pre-existing cracks

✅ Price in some margin for risk—or respectfully walk away if it doesn’t feel right

You’re Offering a Win-Win Solution

Too many lifters go into commercial bids like they’re asking for permission.

Flip the script.

These companies have a problem: sunken slabs, dangerous transitions, warehouse trip hazards, ADA compliance issues, or active loading docks that are out of level and costing them money every day.

You’re offering a fast, clean, cost-effective fix that requires no downtime and no demolition.

Lead with that.

Document the Job—Then Leverage It

I told Nathan what I tell all my clients:

Document these jobs like your business depends on it—because it does.

• 📸 Take good before/after photos
• 📝 Get a written review (even better if it includes the company name)
• 🏗️ Add a “Commercial Projects” page to your website
• 🏢 Drop logos (with permission) of the companies you’ve helped

When prospective customers see recognizable brands or large-scale work, your credibility increases by association. It’s no different than helping a church or municipality—it signals trust.

Own the Relationship, Not Just the Repair

The next time you land one of these jobs:

• Thank the GC for the opportunity
• Offer to inspect other areas of the facility
• Ask if they manage multiple sites
• Offer a written follow-up with suggestions for proactive maintenance

You’re not just solving a problem—you’re opening a door.

Final Thoughts

Nathan didn’t just get lucky. He earned those leads by doing great work and showing up like a professional (and having some kick-ass online marketing ;). . Now, his business is leveling up—and so is the way he shows up to these opportunities.

And that’s the whole point.

Yes, we do SEO. Yes, we build the site. But what we really do is help lifters build the business and life they want. One smart decision at a time.

If you’re starting to get bigger leads, protect your business, build your reputation, and step into the next chapter with confidence!