By: Josh Fulfer
Estimated Read Time: 6 Minutes

“When will the SEO project be done?”

I got this question from a newer concrete lifting client recently. And I get it—it’s a fair question. But it also tells me how misunderstood search marketing still is.

So let’s clear it up.

If you’re serious about growing your concrete lifting business through online search, you need to understand this:

SEO is not a one-time project. It’s a long-term investment.

And in a competitive, ever-changing digital marketplace, that investment is what separates the guys getting steady calls from the ones wondering where all the leads went.

Search Marketing Is a Competitive Marketplace

Google. Bing. ChatGPT. Perplexity. Facebook. These are all digital marketplaces. And in each one, your competitors are fighting for attention.

You don’t just put up a website and stay at the top forever.

Imagine if that were true: Everyone would build a site, add a few keywords, and sit back while the jobs rolled in.

But that’s not how it works. Because your competition is always evolving—and if you’re not evolving with them, you’re falling behind.

Your Website Is the Foundation (But It’s Just the Start)

It starts with a solid website: the right keywords, the right pages, clear calls to action, well-structured content, city landing pages, trust signals, and a clear explanation of what you do and why it matters.

That gets you in the game.

But that’s just the beginning. To stay visible and competitive, you need to continuously build authority in your market. And that requires ongoing effort.

Google Business Profile Needs Ongoing Activity

Your Google Business listing is just as important as your website—and arguably even more visible.

To show up in Google Maps or local results, you’ve got to feed that profile:

✅ Add new photos from job sites

✅ Post updates or tips weekly

✅ Get and respond to reviews regularly

✅ Keep business info updated (hours, service area, etc.)

If Google sees you’re active, it gives your listing more visibility. If you ignore it, you start fading behind the competition.

Online Reviews Are Never “Done”

Let’s say you get 25 five-star reviews. That’s great… for now.

But what happens when your competitor hits 50?

Who’s more likely to get the call?

Reviews are like social proof. They stack up over time—and if you’re not consistently getting new ones, it looks like your business has stalled.

That’s why we coach our clients to make review generation part of their weekly process, not a one-time push.

Link Building = Long-Term SEO Fuel

If your website and Google profile are your storefront, links are the votes that tell Google you’re legit.

Third-party links (from directories, blogs, local news, community pages, etc.) build your authority online. The more relevant, local, and trustworthy the link, the better.

And here’s the truth: if your competitor has more strong links pointing to their website than you do, they will beat you out.

Just like poly foam has overtaken mudjacking as the leading solution, a newer company with stronger SEO can outrank you—fast.

SEO Is Not Like Ads. It Builds Equity.

Google Ads stop when you stop paying. SEO keeps working. But only if you keep building.

Yes, you might coast for a bit once your site ranks well. But give it 3 to 6 months with no activity, and things can start to slip.

Less traffic. Fewer calls. A couple jobs lost each month. Suddenly, you’re down thousands and wondering what happened.

That’s why we treat SEO as a monthly campaign—not a one-time package. It’s the best long-term lead strategy for local contractors, period.

Here’s What Ongoing SEO Looks Like

If you’re working with LevelRight or doing it yourself, this is the kind of work that needs to happen:

✅ New blog articles targeting local search terms

✅ New city pages to expand your geographic footprint

✅ Monthly Google Business posts + photo uploads

✅ Responding to and requesting reviews

✅ Building new links from relevant sites

✅ Updating outdated content and fixing SEO errors

That’s how you grow—and how you stay ahead.

Final Thoughts: SEO Is A Smart Investment

You don’t need to spend thousands a month on ads to grow. You need a smart strategy that builds your brand, your visibility, and your authority over time.

That’s what SEO does.

It takes effort. But it creates momentum. It builds assets. It drives the highest-quality leads you’ll ever get—and it makes your phone ring while you’re out pumping foam.

So no—SEO is never really “done.”

But done right, it’s one of the best investments you’ll ever make in your concrete lifting business.

Need help growing the right way? Reach out to us. We’re the only agency fully focused on helping concrete lifters win online—and stay on top for good.