Leads and jobs are great… but it’s about building the life you want!

Hey — I’m Josh Fulfer.

I run LevelRight Marketing, and we help concrete lifters grow their businesses, get more leads, and build something real.

I’ve been in digital marketing for over 15 years — and in concrete lifting for the last 11.

Here’s how it started:

In 2014, I bought a house. The front walkway had sunk so badly my (short but amazing) wife could barely step up to the porch. I figured we’d have to rip the concrete out.

Then my parents told me about mudjacking — something I’d never heard of.

So I did what everyone does: I Googled it. That’s when I saw the opportunity. Tons of people like me were searching for it… but very few local companies were showing up well online.

At the time I was already running a local web design & SEO firm, that helped guys in waterproofing, concrete flatwork, gutters, windows, and more. So of course, as a curious mind, I built a website… and very quickly it ranked at the top of Google search results.

It got calls. We partnered with a contractor and built a local mudjacking business. They did the work, and we handled the marketing. (We still work with him a decade later!)

That turned into more websites & assets in more states… and eventually… a business that’s dedicated to helping concrete lifters build their companies and live life on their terms.

I’ve worked with dozens of contractors across the U.S. — from startups to multi-crew operations.

Today, LevelRight only serves the concrete lifting industry. That’s it.

If you’re tired of explaining what poly foam or mudjacking is to some marketing agency, you won’t have to do that with us.  You won’t get calls for asphalt or paver leveling. We know what concerns your customers have and what you fix. We already get it. 

We’ve built high-performing websites. We’ve created lead gen machines. We’ve helped guys go from having their first job  to being booked out weeks in advance.

And I’m not some random guy who lucked into this.

I earned my MBA in Digital Marketing & Entrepreneurship from UW-Whitewater, and my undergrad from UW-Madison (Go Badgers!), where I was an Evans Scholar — a full-ride scholarship given to hardworking golf caddies with strong academics, work ethic, and financial need (growing up poor in Milwaukee was a great way to learn to hustle!). My wife, Angie, was one too – That’s where we met 🙂  – She grew up on a dairy farm in Casco, WI . 

She went on to a 20-year career in education and was even named Wisconsin Educator of the Year. Now she works alongside me, helping serve lifters just like you.

Our small team has been together for 8+ years, and we’re proud to run lean, fast, and effective. No fluff. No headaches. Just experienced marketers who know the industry and deliver results. We know what your customers search for online. We know their worries and their questions. We know how to sell to them, so you can book more of the jobs you want. 

We don’t believe in long-term contracts. If you’re getting value, you’ll stick around. If not, you walk away. We don’t do long pointless reports. We deliver results. Simple.

We used to operate as KVF Marketing — so if you’ve seen that name around, that was us. But LevelRight Marketing is the next evolution: same team, same values, but now 100% focused on helping concrete lifters win.

If you’re serious about growing your business, and you want someone who understands both the marketing side and your industry — then let’s have a conversation.

This is all we do. And we’re here to help you Pump Up Your Profits! 💪

— Josh Fulfer

P.S. I also love this industry.

Not just because it’s niche… but because the people in it are real.

Most people I work with are family men & women, small business owners, tradesmen who take pride in doing great work. They don’t want hype. They want results. They want more leads, more jobs, more margin — so they can work a little less and live a little more.

That’s who we are and who we serve.

We’re not here to be a flashy marketing agency with a bloated team and complicated reports. We’re here to make your phone ring, help you dominate your market, and be a partner you actually enjoy working with.

We’re concrete lifting guys — just from the digital side.

And if you’re ever in Wisconsin and want to play a round of golf… hit me up!

Let’s connect, and build something that changes your life too.