By: Josh Fulfer
Estimated Read Time: 3 Minutes

Your website doesn’t need to be fancy—but it does need to build trust fast. And nothing builds trust faster than the right photos.

Stock images won’t cut it. Customers want to see you, your crew, and your actual work. When they do, they’re more likely to call, click, and convert.

Here are the 5 types of photos that every concrete lifting website needs:

1. ✅ Before & After Shots

This is your proof. One good before/after can explain what you do better than any paragraph ever could.

Pro tip: Take shots from the same angle and same lighting to make the results pop.

2. ✅ Action Photos On the Job

Show yourself or your crew mid-job—hoses connected, foam expanding, or drill holes ready. These action shots say: “We know what we’re doing.”

It also builds credibility and lets customers visualize the process without confusion.

3. ✅ Happy Customers

If a homeowner is smiling next to their freshly lifted walkway, take the photo (with permission). It builds trust and gives your brand a human face.

Bonus if it includes a yard or house that looks clean and nice—it subtly elevates your positioning.

4. ✅ Equipment + Truck Branding

People want to know you’re not a fly-by-night operator. Show off your truck, your tools, and your setup.

Wrap your trailer or wear branded shirts—and make it part of the photo. It shows pride and professionalism.

5. ✅ Local Landmarks or Neighborhood Backdrops

If you’re working in a known part of town (and it’s a clean neighborhood), snap a photo. When customers see their area in your work, they feel like “this company is local and trusted.”

Final Thoughts

Photos are your secret weapon. You don’t need 100 of them. To get started, you just need 5–10 great ones that tell your story, show your results, and make people feel confident calling you.

Want help putting these to work on a site that actually brings in leads?
Contact LevelRight Marketing and let’s build something powerful together.