By: Josh Fulfer
Estimated Read Time: 6 Minutes

If you own a concrete lifting business, the way people find you online is changing — fast. It’s not just about Google anymore. It’s Google plus AI tools like ChatGPT, Gemini, and voice searches like Siri and Alexa. And most marketing agencies don’t fully understand how this affects the concrete lifting industry.

Concrete lifting SEO works differently than HVAC, roofing, or plumbing. The way homeowners (and commercial buyers) search, ask questions, and make decisions is unique. And if you don’t adjust your online content to match how real people are searching — both on Google and on AI — you’re missing jobs every single day.

Let’s break it down.

1. People Search in More Than Just Keywords — They Search for What They See

Yes — plenty of people do search for terms like “concrete lifting near me,” or “mudjacking near me.” Those are valuable keywords we target.

But not everyone knows what concrete lifting or poly or mudjacking is. I got into this industry over 10 years ago when I thought I needed to replace my concrete, but then was told about mudjacking… Point is, there’s an education gap in our industry.

So the bigger opportunity — and where most companies fall short — is in the huge number of people who search by describing the actual problem they see in front of them:

• “my driveway is sinking”
• “sunken patio repair”
• “trip hazard in sidewalk”
• “garage floor dropped a few inches”
• “water pooling by foundation”

Like we said,  people don’t even know what concrete lifting is called yet. Or worse, don’t even know it’s a service that exists. They just know what they see — and they search for help. Your website has to meet them where they’re at and discuss and educate people on how they view the problems they have. That helps you reach more people online via search, and get them to call when they find your website.

2. AI & SEO Search Rewards Natural Problem-Based Content

When people ask ChatGPT or Google’s AI: “What do I do if my garage floor is sinking?” — the AI pulls answers from websites that address that question directly. If you don’t have problem-based content written in natural language – how people talk – you’ll never show up.

That’s why every article we build for our concrete lifting websites, and our clients’, focuses on real-world questions, in the words people actually use. It’s no longer about stuffing keywords into a webpage – that’s 10 year old SEO — today it’s about writing how your customers talk… “How do I fix a sunken driveway slab”, “why is my walkway not level”, etc.

3. Concrete Lifting Has Tons of Search Variations

This isn’t one keyword game. Concrete lifting buyers use all kinds of search phrases:

• concrete leveling
• mudjacking
• polyjacking
• foam jacking
• void filling
• slab leveling
• trip hazard repair
• sunken slab repair
• The list goes on forever…

The right SEO & AI strategy doesn’t pick just one — it targets all of them. That’s how you grow visibility across multiple buyer types. So again, it’s not enough to target a couple major search terms or phrases – customers in our niche describe the problems we fix in a variety of ways. So the more we talk about what we do in real speak, the more likely we are to reach buyers when they search online. So keep building online assets if you want to succeed long-term.

4. Visual Content Builds Trust (and AI Loves It Too)

Concrete lifting is extremely visual. Again people don’t know what to call what we do oftentimes. So people want to see real proof  and real examples of problems they have at their home— and so do AI models that ‘crawl’ your content. So just like with the search variations we just discussed, having all the different proof visually helps you reach people for a wider variety of ways they describe what they need…

Your site should include:

• Before & after photos (taken correctly — here’s how)
• Pictures of all the problem areas you fix
• Jobsite videos
• Photos of your equipment and crew
• Customer testimonial screenshots

This type of content helps both human buyers and search engines trust you. And the more you can show variations & examples of work you do, the more you win. So educate for your customers sake, and use that same content to feed search engines and AI what they need to put you on top of their results!  Get found and close a higher percentage = Win win!

Why Most Agencies Don’t Get This

The problem? Most SEO agencies simply don’t understand concrete lifting. They apply the same blueprint they use for plumbers, roofers, or HVAC. And it flat out doesn’t work here. We’re dealing with customers who don’t know who to call or what to call what we do. That’s a different buyer than people who know what they need.

At LevelRight Marketing, we’ve spent over a decade working exclusively in the concrete lifting industry. We own our own concrete lifting businesses & websites. We’ve ranked dozens of lifting companies. And we know exactly how both Google and AI search engines are evolving.

SEO isn’t dying. It’s evolving. And companies that adapt to how people use technology and search,  will own the next decade of leads. 💪