By: Josh Fulfer
Estimated Read Time: 6 Minutes

Facebook Isn’t Just a Social Platform—It’s a Trust Platform

If you’re in concrete lifting, you don’t need to post viral videos or become an influencer. But you do need a clean, professional Facebook business page. Period.

Why? Because when people ask for recommendations in local Facebook groups, or search directly on Facebook, you want to show up.

It also helps with SEO, shows you’re legit, and gives people a place to leave reviews—especially those who don’t have a Gmail account to leave one on Google.

Let’s break down why it matters, how to set it up right, and what to do with it moving forward.

Why Facebook Still Matters for Contractors

Even with all the noise online, Facebook continues to be one of the most important trust signals for local home service businesses—especially in concrete lifting.

• People search directly on Facebook for local companies
• Local groups are full of recommendation posts—linking your page makes it easy to be tagged
• Not everyone has a Gmail account for Google reviews
• Your Facebook page shows up in Google search results
• It gives you a place to post before/afters, team photos, and updates

This isn’t about being fancy. It’s about being visible and trustworthy.

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Step-by-Step: How to Set Up Your Facebook Page

1. Go to facebook.com/pages/create

Choose “Business or Brand” when prompted.

2. Set Your Page Name

Use your exact business name—don’t keyword stuff or get creative here. It should match your Google Business Profile and website exactly.

3. Pick the Right Category

Main category: Concrete Contractor. This is the most relevant option for concrete lifting businesses, and it helps Facebook (and Google) understand what you do. Avoid vague or incorrect categories like “Contractor,” “Concrete Product Supplier,” or “General Contractor.” These can hurt your visibility and confuse potential customers.

If you also offer related services like basement waterproofing or spray foam insulation, you can add those as secondary categories. But don’t overload it. Keep the focus on your core service.

Choosing the right category is critical for search, recommendations, and Facebook’s algorithm. It’s a simple step, but one that makes a big impact.

4. Add Contact & Location Info

Make sure this info matches your website and Google Business Profile:

• Phone number
• Website URL
• Email (optional)
• Business address or service area

5. Upload Your Logo & Cover Photo

– Logo: Square, clean, readable
– Cover Image: Use a high-res before/after or a professional jobsite photo

Cover image size: 1640 x 924 pixels

Use Canva to make your cover photo—it’s easy, free, and looks sharp with zero technical skill.

6. Fill Out the “About” Section

Keep this clear and keyword-friendly:

• Brief description of services (e.g., “We raise sunken concrete for driveways, sidewalks, garages, and more.”)
• Include keywords like: concrete lifting, leveling, raising, mudjacking, polyurethane foam, your main city name
• List your service areas

What to Do After Setup

Invite People to Like Your Page

Start with friends, family, and past customers. Inside Facebook, click “Invite Friends” and send a few quick invites. A handful of likes adds instant credibility.

Post Regularly (But Don’t Overthink It)

Aim for 4 posts per month. Weekly is ideal, but don’t stress about production value.

Some ideas:

• Before & after photos with arrows or circles (use your phone’s photo editor)
• Jobsite photos or videos
• Quick selfie videos explaining the job
• Team photos, behind-the-scenes, customer success moments

The goal is presence, not perfection. Show your face. Be real. People want to know who they’re doing business with.

Use the Facebook Scheduler

Facebook’s built-in scheduler lets you plan posts up to 30 days out. Spend 30 minutes each month preloading content so your page stays active even when you’re busy on the job.

Collect Reviews (Especially from Non-Gmail Users)

Not all customers have Gmail accounts. Facebook reviews give them an easy way to leave feedback. Send both links after every job:

• One link to Google
• One link to Facebook

Even a handful of Facebook reviews can help someone choose you over a competitor who has none.

Get Free Leads Through Local Facebook Groups

Once your page looks solid, start participating in local groups. Join neighborhood, city, and community groups where people ask for service recommendations.

We walk through this in detail here:
How to Get Free Concrete Lifting Leads from Local Facebook Groups

What About Ads?

You don’t have to run ads—but if you do, watch them closely. People can leave public comments on ads. That includes spam or negativity. If you’re not checking in, it can hurt your reputation without you realizing it.

Final Thoughts

You don’t need to be a social media expert. But you do need to show up.

A clean, active Facebook page helps you:

• Get found
• Look professional
• Collect more reviews
• Earn trust before the phone even rings

Set it up. Post once a week. Share your work. Be real.

It doesn’t have to be perfect.
It just has to be present.