Poly Lifters: How to Make $60,000 More by Targeting Mudjacking

Concrete lifting marketing mudjackingBy: Josh Fulfer
Estimated Read Time: 5 Minutes

Here’s a number worth sitting with.

The average concrete lifting job runs around $1,500.

If targeting one word — one single search term — brings you 50 more calls a year, that’s $75,000 in new revenue.

That word is mudjacking.

And most poly lifters aren’t using it.

Your Customer Doesn’t Know What You Call It

They’re standing at the end of their driveway.

There’s a slab that’s three inches low. Maybe someone tripped. Maybe it’s been an eyesore for two years and company is coming.

They pull out their phone and type: mudjacking near me.

Not “polyurethane foam lifting.”
Not “polyjacking.”
Not “concrete raising.”

Mudjacking.

Because that’s the word that means fix my concrete to most homeowners in most markets. It’s been in the vocabulary for decades. Their neighbor used it. Their dad used it. It’s the default.

Poly is newer. Cleaner. Better known inside the industry than outside of it. But outside the industry — where your customers live — most people have never heard the word polyjacking in their life.

So they search what they know.

If your website doesn’t have that word on it, you’re invisible to that search.
Someone else in your market is getting that call.

Where the $60,000 Actually Comes From

Let’s make this real.

“Mudjacking” and its variations — mudjacking cost, mudjacking near me, mudjacking vs replacement — get searched thousands of times every month across the country.

In most mid-size markets, that’s 100 to 300 local searches per month.

You don’t need all of them.

Capture 10 to 15 percent of that traffic. Close at your normal rate. You’re looking at 4 to 8 additional jobs per month.

At $1,500 per job, that’s $72,000 to $144,000 per year.

$60,000 is the conservative floor.

Not from a new rig.
Not from a second crew.
Not from a bigger ad budget.

From a word on your website.

And here’s the thing — most contractors are only reaching about 5% of their available market. Mudjacking traffic is sitting in that other 95%. This is one of the fastest ways to start pulling from it.

Where to Put It

This isn’t complicated. But most poly operators skip it entirely — either out of habit or because it feels off-brand. That’s the gap. Here’s how to fill it.

Your homepage. One sentence is enough to start. “Serving homeowners who need mudjacking, concrete leveling, and foam lifting across [city].” Google reads it. Customers recognize it. You show up.

A dedicated comparison page. This is the highest-value move on the list. A page titled something like “Mudjacking vs. Polyurethane Foam: What’s the Difference?” earns organic traffic on its own, answers the question people are actively searching, and does the education before they ever pick up the phone. It’s one of the best-converting pages a concrete lifting site can have — because the person reading it is already in buying mode. They’re not browsing. They’re deciding.

Your city pages. Every city page should include mudjacking in the body copy, the meta title, and at least one header. Small addition. Big reach across your whole service area.

Google Ads. Bid on mudjacking terms. A lot of poly operators skip them, which keeps competition lower and cost-per-click down. That’s your window. You’re paying less to reach a customer who is ready to hire someone today.

Photo alt text and metadata. Small stuff. Invisible to the customer. But Google reads everything, and it adds up across a full site.

Reviews. When a customer leaves a review and naturally uses the word mudjacking — don’t overthink it. That’s indexed content working in your favor.

Concrete lifting marketing mudjacking strategies Make $60000 moreWhat You Say When They Call

This is where some poly operators get in their own head.

The customer called asking about mudjacking. You use foam. What do you say?

Keep it simple:

“We use polyurethane foam — same concept, just a more modern process. Smaller holes, faster cure time, and you can use the surface same day.”

That’s it.

You’re not apologizing. You’re not over-explaining. You answered their question, mentioned a couple of natural advantages, and moved toward the estimate.

Nine times out of ten they don’t care about the method anyway. They care about the slab, the price, and whether you sound like you know what you’re doing.

You do. So just close the job.

The Competitor You’re Not Thinking About

Here’s the part that should bother you a little.

Somewhere in your market, there’s probably a mudjacker — old school, been around for years — who has been ranking for “mudjacking [your city]” for a long time.

He’s getting calls you could be getting.

Not because his close rate is better.
Not because his reviews are better.
Because he’s using the word and you’re not.

And remember — you’re not competing with the whole internet. Just the 10 guys in your market. One of those guys is probably a mudjacker who has owned that keyword for years by default. Not because he outworked you. Because you weren’t in the game.

You may have the newer equipment. You may have the better process for certain jobs. But if he shows up on page one and you don’t, none of that matters.

Ranking for mudjacking doesn’t make you a mudjacker.
It makes you findable.

And findable is what pays the bills.

Final Thought

You invested in a poly rig.
You invested in training.
You’re running a real operation.

Now spend 20 minutes adding mudjacking to your website.

Because your next $60,000 is probably already out there searching for it.

Want help getting your site in front of mudjacking searches — even if you only use foam? That’s exactly what we do at LevelRight Marketing.

Call: (262) 600-2989 | Text: (414) 704-2051